— A founder-led hospitality and lifestyle consultancy. —
Built around the
pleasure of Gathering.
— What House of Stories is
Where ideas flow, connection forms, and stories take shape.
We work with hospitality, food, and lifestyle brands navigating the U.S. market, with a strong focus on Italian brands shaping their presence and relevance for American audiences. Our approach combines strategy, storytelling, and modern communications to create clear frameworks across brand narrative, marketing, media relations, partnerships, and experiential moments.
- We don't chase noise. We build clarity.
- Thoughtful frameworks over one-off actions.
- Stories shaped with intention.
— What we do
Strategy first. Story always. Execution that holds.
BRAND STRATEGY
CONSULTING & FRACTIONAL LEADERSHIP
COMMUNICATIONS STRATEGY
PR & MEDIA RELATIONS
INFLUENCER & KOL RELATIONS
EXPERIENTIAL EVENTS & PARTNERSHIPS
SOCIAL MEDIA & CONTENT STRATEGY
CREATIVE SEEDING
— About us
Sara Massarotto,
Founder
With over 18 years of experience in communications and marketing, Sara Massarotto began her career in Milan within the fashion industry before moving to New York in 2014, where her work took a decisive turn toward hospitality.
After years working across food, lifestyle, and hospitality, including leading communications for Eataly in North America, she founded House of Stories to help Italian and international brands translate their identity and stories for the U.S. market.
Outside of work, Sara’s favorite ritual is discovering bakeries wherever she travels, drawn to the quiet joy, craft, and stories behind baked goods.
